Tails Insurance Guide Find the best pet insurance for your dog or cat
  • Best Plans
  • Cost Guide
  • Privacy
Home › Privacy Policy

Privacy Policy

Last updated: February 20, 2026

Tails Insurance Guide ("we," "us," or "our") operates the website located at tailsinsurance.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

1. Information We Collect

Information You Provide Directly

Tails Insurance Guide is a content and comparison site. We do not currently operate contact forms, email capture, lead generation forms, or any mechanism that solicits personally identifiable information from visitors. If this changes, this policy will be updated and the "Last updated" date will reflect the change.

Information Collected Automatically

When you visit our Site, certain information is collected automatically by our analytics and infrastructure providers, including:

  • Browser type and version
  • Device type and operating system
  • IP address (anonymized where required by law)
  • Pages viewed and time spent on each page
  • Referring URL (the page you came from)
  • Date and time of your visit
  • Approximate geographic location (city/country level, derived from IP)

This information is collected in aggregate and is used to understand how visitors use our Site, improve content and navigation, and measure the performance of our pages. We do not use this information to identify you personally.

2. Cookies and Tracking Technologies

Our Site uses the following types of cookies and similar tracking technologies:

Analytics Cookies (Google Analytics 4)

We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC ("Google"), to understand how visitors interact with our Site. GA4 uses cookies to collect information such as how often users visit the Site, what pages they visit, and what other sites they used prior to arriving on our Site. We use this information solely to improve the Site. Google Analytics collects only the IP address assigned to you on the date you visit the Site, not your name or other identifying information. We do not combine the information collected through the use of GA4 with personally identifiable information.

Google's ability to use and share information collected by GA4 is governed by the Google Analytics Terms of Service and the Google Privacy Policy. You can opt out of GA4 by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Affiliate Cookies

When you click on a "Get Quote" or affiliate link on our Site, you will be directed to a third-party insurance provider's website. Those third parties may set their own cookies on your device to track referrals and conversions. We do not control these cookies, and their use is governed by the respective third party's privacy policy. This activity may result in us earning a commission if you purchase a policy — see Section 5 (Affiliate Disclosure) below.

Cloudflare

Our Site is hosted on Cloudflare Pages and served through Cloudflare's global network. Cloudflare may set cookies and collect technical data (including IP addresses) for security, performance, and DDoS mitigation purposes. This processing is governed by Cloudflare's Privacy Policy.

Managing Cookies

Most browsers allow you to control cookies through their settings. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. Note that disabling cookies may affect the functionality of some websites, though it will not materially impact your ability to use our Site, which has no login or interactive features that depend on cookies.

3. How We Use the Information We Collect

We use the automatically collected information described above to:

  • Monitor and analyze traffic patterns and usage of the Site
  • Improve the content, structure, and user experience of the Site
  • Detect and prevent technical errors, security incidents, and abuse
  • Comply with applicable legal obligations
  • Measure the effectiveness of our editorial content and affiliate placements

We do not sell, rent, or trade any information collected from visitors for the purpose of marketing to those visitors.

4. Sharing of Information

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties. We may share aggregated, non-personally-identifiable information (e.g., "X% of our visitors use mobile devices") with our business partners or for research purposes. We may also disclose information where required by law or to protect the rights, property, or safety of Tails Insurance Guide, our users, or others.

5. Affiliate Disclosure

Tails Insurance Guide participates in affiliate marketing programs. This means that when you click on a link to a third-party insurance provider and subsequently purchase a policy, we may earn a commission. The existence of an affiliate relationship does not affect our editorial assessments, ratings, or the order in which providers are presented on our Site. We evaluate all providers using the criteria described on our comparison pages, regardless of commercial relationship.

All affiliate links on our Site are identified as such and include the HTML rel="nofollow sponsored" attribute in accordance with Google's link scheme guidelines and FTC endorsement guidelines.

6. Your Rights Under GDPR (EEA/UK Residents)

If you are located in the European Economic Area (EEA) or the United Kingdom, you have certain rights under the General Data Protection Regulation (GDPR) and UK GDPR, including the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate personal data
  • Request deletion of your personal data ("right to be forgotten")
  • Object to or restrict certain processing of your personal data
  • Request portability of your personal data
  • Lodge a complaint with a supervisory authority

Because we do not collect personally identifiable information through forms or accounts, the volume of personal data we hold about any individual visitor is extremely limited — generally restricted to what is logged automatically by our analytics provider (see Section 2). To exercise any of these rights or to request deletion of whatever data may have been collected about your session, contact us at the email address in Section 9.

Our legal basis for processing automatically collected analytics data is our legitimate interest in understanding how our Site is used and improving it accordingly (Article 6(1)(f) GDPR).

7. Your Rights Under CCPA (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and its amendments:

  • Right to Know: You may request that we disclose the categories of personal information we have collected about you, the sources from which it was collected, our business purpose for collecting it, and whether it has been shared or sold to third parties.
  • Right to Delete: You may request that we delete personal information we have collected about you, subject to certain exceptions.
  • Right to Opt Out of Sale: We do not sell personal information to third parties. As such, there is no opt-out mechanism required, but you may contact us to confirm this.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any CCPA rights.

To submit a CCPA request, contact us using the information in Section 9. We will respond within 45 days.

8. Data Retention and Security

We retain automatically collected analytics data for a maximum of 14 months (Google Analytics 4 default retention setting). We employ reasonable technical and organizational measures to protect information collected about Site visitors, consistent with industry standards for a site of this nature. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Contact Us

If you have questions, requests, or complaints regarding this Privacy Policy or our data practices, please contact us at:

Tails Insurance Guide
Email: privacy@tailsinsurance.com
Website: tailsinsurance.com

We aim to respond to all privacy inquiries within 10 business days.

10. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the revised policy.

11. Third-Party Links

Our Site contains links to third-party websites, including insurance provider sites. Once you leave our Site, your activity on those third-party sites is governed entirely by their own privacy policies. We have no responsibility for the privacy practices or content of third-party sites and encourage you to review their privacy policies before providing any personal information.

This policy was drafted to comply with GDPR, UK GDPR, and CCPA requirements as of its effective date. It does not constitute legal advice. If you have specific legal questions about your rights, consult a qualified attorney in your jurisdiction.

Tails Insurance Guide

Helping dog and cat owners find the right pet insurance plan since 2026. Independent, editorially driven, and always free to use.

This site may earn commissions from links on this page. See our Privacy Policy for details.

  • Best Plans
  • Cost Guide
  • Privacy Policy
© 2026 Tails Insurance Guide. All rights reserved. Not affiliated with any insurance provider. For informational purposes only.